(Halifax, NS) – ‘SURVIVE’, the inspiring anthem about standing strong in the face of adversity by award-winning Nova Scotia singer-songwriter Reeny Smith, will be sent out to radio across Nova Scotia today. The resulting proceeds from airplay will be donated to support the province’s local hospital response to the COVID-19 pandemic. Donations from each radio station will be made to one of the 42 hospital foundations in their market.
“We are so thankful for Reeny’s amazing generosity and her desire to help local hospital front-line workers respond to this unprecedented pandemic – this song will be a great anthem we can all rally around”. Stephen Harding, Chair, Health Care Foundations of Nova Scotia.
The campaign was inspired last week by simultaneous calls for Reeny to submit videos to CTV’s Live at 5 Quarantunes feature and to the Dartmouth General Hospital Foundation for their own artist-driven online campaign in the fight against the pandemic.
The audience response was strong on both fronts. The song’s message of resilience and strength resonated, and it seemed the perfect vehicle to raise much-needed funds for the fight to contain the disease.
“If ‘SURVIVE' can help people get through these painful and frightening times, I’m happy to be a part of it…” says Reeny from her home in North Preston. “We all need help to get through this together.”
To donate to the Dartmouth General Hospital Foundation COVID-19 Response fund, visit https://www.dghfoundation.ca/covid-19-response
To donate directly to any of Nova Scotia’s 42 hospital foundations, please visit: http://www.nshealth.ca/donate
To receive the song, contact:
Kimberly Sinclair, SpinCount
For interviews, contact:
Wendy Phillips, Phillips Public Relations Ltd.